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Mobile devices can make just about anything easier. If, for example, my daughter forgets her homework at school, she doesn’t have to call around to one or two friends in our neighborhood. She can text her entire friend group and ask one of them to send a photo of the assignment sheet.
As part of the recent barrage of humorous auto insurance commercials, Allstate introduces the QuickFoto Claim in this one. Last month in this space I wrote about Turbo Tax’s SnapTax app and, of course, we’re all familiar with mobile remote deposit capture for instantly depositing checks.
The phone’s camera is key in each of these solutions. In this issue, though, you’ll read about a credit union that is taking advantage of other mobile device features to directly communicate with members. $800 million 1st United Services Credit Union, Pleasanton, Calif., is “developing a live chat for mobile users and working toward video conferencing for members who want to apply for a car loan from the dealer lot,” explains Online Product Marketing Manager Steven Page in this month’s cover story.
Headlined “Think Inside the Box,” the article talks about the tiny smartphone screen as the “new landscape of marketing conversations”—in other words thinking of mobile not just as a means for members to conduct transactions and grab information, but as a way for credit unions to market at the same time.
While it’s important to ensure banking apps are simple and functional, Molly Dawson, vice president of Data Based Marketing, San Luis Obispo, Calif., argues that there’s no reason to reduce your m-banking members’ contact with their credit union to a series of sign-in boxes. Read how Dawson’s firm has helped 1st United Services CU introduce marketing-enabled mobile access, in this article.
If you like to read this magazine on the go, you’ll find the next best thing to carrying it with you is accessing our digital flipbook. Whether you’re using a laptop, tablet or even an iPhone, you’ll find the flipbook is optimized for your device. And while everyone may not like reading entire articles on a device, this is a great way to look something up. Search in the current magazine or any issue from this decade!
Even better, you don’t need to buy a thing. If you’re a CUES member of any sort or if you subscribe to this magazine on its own, flipbook access is included. Log in at cumanagement.org (upper right); then click the revolving cover icon. Hate passwords? Sign up for our monthly email and we’ll send you a link each time a new digital edition goes live. Easy peasy.
Mary Auestad Arnold
Editor and Publisher
