Posted by Lisa Hochgraf
Just in from CUES Tech Port: $1.5 billion CommunityAmerica Credit Union, Lenexa, Kans., has developed a way to get surcharge-free ATM location information into members' hand-held global positioning systems.
"If I'm in the situation where I need cash on the spot, I may just stop at Bank X, not realizing that right across the street is a free ATM," explains Guy Russo, CSE, the CU's chief information officer, in the article. "That's anywhere from two to five dollars I could have saved on that ATM transaction.
"Before this new service, the only way you would know that is by going out on our Web site and using our ATM location finder to get a listing of all the surcharge-free ATMs," adds Russo, a CUES member. "That takes a lot of pre-planning. Most people don't think that far in advance."
The CUES Tech Port article includes this link to a PowerPoint presentation Russo used at the CU's annual meeting in June to show members just how easy it is to use the new offering to find a surcharge-free ATM wherever they are.
Remember my "Pain-Relief Dialogs" post? CommunityAmerica CU's GPS-based ATM locator is a perfect example of how a credit union can set itself apart in the marketplace by identifying members' pain points and remedying them.
