Posted by Christopher Stevenson
It's been a while since I've posted. December has been a nutty month and I'm just sitting down to my desk this week. So to break my blogging silence, I thought I'd throw out some good opportunities for CU marketers.
CUES has a couple of free Webinars you should check out. The first is Constance Anderson's Making the Case for Marketing: How to Calculate Your Marketing ROI. It's a great overview of how to demonstrate the value of your marketing plans and is a great fit for folks new to marketing ROI or that just need a bit of a refresher. The second Webinar, How to Win a GMA, is an overview of the Golden Mirror Awards process. If you're not familiar with GMA, it's CUES' highest honor for credit union marketing. You may submit your most successful standalone pieces or entire marketing campaigns to be judged alongside those of your peers. Winners will be honored at an awards presentation ceremony at CUES Experience on May 13. If you're thinking about entering your campaigns in GMA (and I'd really encourage you to do so), check out this Webinar first. Deb McLean, VP/marketing and business development, Carolina Postal CU, Jane Wittman-Roll, VP/marketing, First Financial FCU, and Kristina Mattson, VP/membership, CUES, lay out the facts you need to know to be successful in the awards.
To check out Making the Case for Marketing: How to Calculate Your Marketing ROI, click here. The password for is "ROI." Click here for How to Win a GMA. The password is "GMA."
Finally, if you would like to enter GMA, there's an early-bird deadline coming up quickly--Jan. 4. If you enter your materials by that date, you'll be entered in a drawing for a free registration to CUES Experience, May 13-16, which promises to be fantastic learning event. Here's all the information you need to know about the GMA. Get your stuff in.
