Posted by Christopher Stevenson
Normally, I reserve more promotional blog posts for topics related to CUES Experience, but I have big news related to CUES' Execu/Summit that I have to share. (Bear with me, if you will.)
I can't think of better news. Larissa Walkiw, Common Wealth Credit Union's official Young and Free spokesperson, and Tim McAlpine, president/chief strategist of Currency Marketing (the driving force behind Young and Free), will be joining CUES at Execu/Summit in Steamboat Springs, Colo., March 2-7, to discuss how to engage Gen Y on their own terms. And who could be better suited to do it? In Tim's own words:
"Currency Marketing is in the middle of a wonderful social media experiment with Alberta's Common Wealth Credit Union. To promote Common Wealth Credit Union's new Young and Free account to Alberta's 17 to 25 crowd, Currency has created an integrated marketing program centered around the http://www.youngfreealberta.com/ microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union, and their generation."
For the uninitiated, Larissa has generated quite a following in her short stint as Young and Free spokesperson. Through her blog, Facebook, Twitter, and YouTube videos like the one below, she's attracting the attention of the international credit union movement and proving that CUs can effectively use non-traditional marketing to attract the Gen Yers.
Many thanks to Tim and Larissa for agreeing to present at Execu/Summit! We're hyped to have you there.
