Posted by Christopher Stevenson
Earlier this week I received an email from Dan Pink, best-selling author and innovator. In A Whole New Mind, Dan explored how business success no longer rests on the traditional, left-brained business aptititudes; instead, success requires right-brained qualities, like inventiveness and empathy. Now, Dan has a new book out called The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need.
The book itself is unique; it's written in the style of Japanese comics (manga) and is supposed to be a quick read without sacrificing depth of content. I haven't read the book, but I get the feeling it's not geared for the 40-year old manager, but for 20-somethings. I'm sure the unique format will help the book make a splash in among Gen-Y professionals. But what's really going to get word of mouth going is the "movie trailer" for the book.
Is the video going to go viral? It's too early to tell, but I suspect that it will. Viral is elusive, but Dan Pink's video is creative, funny, and it captures what he was espousing in A Whole New Mind. It may have what it takes. And I'm not the only blogger posting about Johnny Bunko. At the time of this post, a Google blog search showed 367 other blogs with posts about the book. It will be interesting to see how that number grows.
Going Viral is dang hard to achieve and few CUs have done it. Of course, Larissa Walkiw managed it with Common Wealth CU's Young and Free videos, but who else has achieved it? Do you think CUs can do it? Should they try?
