Posted by Lisa Hochgraf
Did you ever have one of those experiences that underscores something obvious? My recent work on the CUES membership campaign reminded me that the face of an organization may be just as much digital as personal.
Last Monday and Wednesday, I made calls and swapped e-mails with five credit union executives, with an aim for helping them take fuller advantage of their memberships. I was impressed how this group was definitely checking out cues.org as a first way to get to know the organization, and loved knowing that the CUES Members Share archives have a ton of information for them. Full transparency, though, I was also embarrassed when one of the Management magazine article indexes timed out for one member before it fully downloaded. (We're working on that directly, as well as taking an overall look at the effectiveness of our site.)
So while I was the "face" of CUES for these five executives last week because I was calling and e-mailing, our Web site also played an important role in their perception of their professional development association. Likewise, I imagine tellers and member service representatives at a credit union are critical to its public perception. At the same time, the impact of its Web site should not be underestimated.
