Posted by Lisa Hochgraf
Today I'm prepping the July "PR Insight" column for publication on Thursday on cues.org. I so agree with one of the points made by author Scott Mills, president of William Mills Agency, Atlanta, that I thought I'd bring it to you as sort of the "professional development tidbit of the day."
Pretend you're in an interview with a reporter. Wisely, Mills advises:
- Take full advantage of the “gift question.” Most interviews will end with a question like: “I think I have all the information I need. Is there anything that you would like to add?” Do not let this slip by. This is your opportunity to paraphrase what you feel was the most important information from the interview.
I'm a reporter. I always end an interview with this kind of open question. The opportunity Mills describes is ripe.
In the column, Mills offers a host of other fine ideas for responding to a media inquiry. If you want me to e-mail you a preview copy, please let me know in the comments. Find the column here.
