By Christopher Stevenson
Sometimes a credit union does something so unexpected and in such a fun way, it takes me off guard. This holiday greeting from Panama City, Florida's Innovations FCU is a perfect example.
When I first saw it, I thought it would be a great topic for a blog post on Nexus Connection, our marketing and social media blog, but the more I considered it, I realized that the video speaks volumes about the credit union's culture, leadership, and staff. This is not some half-realized video made by a couple of tech geeks in the basement of the CU. Nor is it so slick and glossy that it sanitizes the credit union's character. Instead, it captures the personality of the organization in a way that prompted one commenter on YouTube to say "Hey! That's my bank! This rocks!"
I have to agree: Innovations FCU, you rock!
