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Training the Sales Coach: Effective Confrontation

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Posted by Lisa Hochgraf


In my last post, I talked about the great ideas the attendees at CUES School of Sales and Service-Canada had last week for training a ficitious new teller who wasn't getting up to speed on cross-selling.


Here are some tips from presenter Mike Neill, president of Michael Neill & Associates, Atlanta, on how to most effectively confront an employee about improving his or her performance, should training not be the right course of action, or be ineffective with that particular employee:



  • Remember, people are good.

  • Tell the employee what behavior is inappropriate.

  • Express some positive attribute of the employee.

  • Tell the employee the impact of their behavior.

  • Ask them to provide you with a solution.

  • Agree on a solution.

  • Monitor the behavior.

  • Let the employee know you have noticed the improvement.

  • If the behavior does not change, re-evaluate.


When's the last time you had to confront a sales and service employee about their behavior? What words did you use?

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