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Win the ‘Race’ for Success

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By Tammy Douglass

The March meeting of the Alabama Council of CUES, attended by 80 credit union executives and employees, was held at Talladega Super Speedway. Here are some highlights from the race-themed presentation of keynote speaker Robert Stevenson

  • Any successful leadership formula involves a process, not an event.
  • A problem identified is a blessing. It identifies your weakness and you can work on it.
  • Get paranoid! Complacency kills.
  • All employees need to look at each member as an opportunity to win the race.       
  • Share things that aren’t working and learn from other people’s mistakes to avoid making the same ones yourself.
  • Make your members say “Wow, not “Oh.”
  • Make sure your credit union is easy to do business with.
  • Women are the decision-makers in financial services. Men tell 2.6 people about good service; women tell 21! Start catering to women more.
  • Send cards! They build trust, confidence and rapport.
  • Don’t be afraid to ask the question, “In a perfect world, what could we do for you that we aren’t now?”

Tammy Douglass is CUES' director of member relations, southeast.

Learn more about CUES Councils.

Also read “To Get Strategic, Be Wishful," on this blog.

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