By Chuck Fagan
Great brands move forward and evolve with time while leveraging their history. After 50 years of serving credit union leaders, it’s time for CUES to move to the next level.
Over time, CUES has been perceived as meeting various needs in the CU market, including “providing training” and “delivering professional development.” Right now, however, CUs are looking to define their relevance for years to come. They don’t just need a company that “provides training” or “delivers professional development.” They need an association poised to help them develop the full potential of their current and future leaders.
They need the new CUES.
Grounded in our history, CUES has recommitted itself to helping current and emerging leaders in our movement realize their full potential. In support, we launched our new brand Sunday at CUNA's Governmental Affairs Conference, including a new logo, tagline and new CUES website.
I've written more about CUES' rebranding in this article in the latest issue of Credit Union Management magazine. Please also take a moment to view CUES' new brand video.
Chuck Fagan is CUES' president/CEO.
Not yet a member of CUES? Find out more about how the new CUES can help you--and the other managers and board members at your credit union--reach your potential. Join CUES today!
