By Tom Kazar
This post sponsored by Transamerica.
Credit unions have long been known for their culture of dedicated member service. This reputation gives them the ability to solve member problems, while also helping members feel more at ease. By presenting a complete consumer financial package, credit unions can cross-sell other products and grow membership through a client-centric sales process.
But where is there time and money to train employees?
Freeing up staff for training, no matter how relevant, can be daunting.
However, the static classroom setting built around rigid training times is no longer the most cost-effective answer for credit unions to improve employee results. As the industry has experienced a decrease in the availability of classroom settings and training centers--expensive options--online training has evolved to create the next generation of engaged employees who better understand the appropriate placement of products within a client’s financial horizon.
At the core of online training is its ability to align with a credit union’s sales culture. It allows your front-line staff to discover cross-selling opportunities through expanding relationships. Members will see your well-educated staff as professional, confident and properly equipped with the essential skills to take care of their needs. Beyond helping customers with their initial needs, staff will also learn the skills and knowledge to reveal hidden needs that have the potential to support a larger growth strategy.
By utilizing a helpful reputation based on putting members first and combining that with the cross-selling knowledge available through online training, a credit union can embrace new marketing and sales technologies that will continue to support members throughout their financial needs experience and increase your competitive advantage.
The Transamerica Learning Center is an online education management tool designed to teach employees about insurance, retirement and investment services your members may want and need. The tool helps your employees present a differentiated customer experience and contribute results that nourish your success.
Using Transamerica Learning Center, you can:
- control the amount of time team members spend on training and track their development;
- customize materials to promote convenient and effective methods for different learning styles;
- avoid conflicts with work priorities via 24/7 access and flexible self-paced training; and
- check progress anytime with built-in reporting and analytics.
The tool is a value-added benefit included at no additional costs to Transamerica's accounts.
Getting the right training can help your CU gain competitive advantage while also helping to improve your profitability.
Tom Kazar is VP/sales and leader of the sales team for Transamerica – Financial Solutions Group, Cedar Rapids, Iowa, which caters to the needs of credit unions, community banks, and larger financial institutions by offering programs for credit insurance and debt cancellation products including marketing strategy, training, marketing support, technology software, and related services. Reach Kazar at 630.215.6042 .
