Today, people want both in their pockets.
By Danny Piangerelli
“The best camera you have is the one you have on you.” The oft-quoted statement among professional photographers now rings true for many of us amateurs. As cool as it is to have a high-end digital single-lens reflex camera capable of professional quality shots, it’s of no use to you when it’s at home. When the moment strikes and a camera is needed, the one you have on your smartphone is, in fact, “the best,” since it’s the one that gets the shot. Increasing evidence suggests a similar pattern for data. The best device to view and make use of your data is more and more often the one that’s with you. In the financial services space, consumers have come to expect 24/7 access to their financial data. In the past, they accessed that data while sitting at a desk, using a desktop PC or through a web browser. Today they are very likely to access their data using their phones. And the reality of the best data being the data that’s “on you” is even more striking when you consider consumers who access it using wearables, such as smart watches. People want access to their data and answers to their questions, and they look to their financial institutions to provide that service, regardless of where they are or what they are doing. Are you ready?
Danny Piangerelli is chief technology officer at Malauzai Software. Also read "Creating "Mobile Moments'" from this blog. If you liked this post, you might be interested in attending CUES School of Member Experience™, Sept. 26-27, or CUES School of IT Leadership™, Sept. 27-29 in Charleston, S.C.
