Credit Union Marketing | CU Management

Marketing

UW CU mural outside State Street branch

Article

November 06, 2020

Diversity Insight: Using Public Art to Promote Equity, Inclusion and Racial Justice

Diversity Insight: Using Public Art to Promote Equity, Inclusion and Racial Justice

5 minutes

crafting a business purpose statement

Article

November 05, 2020

Position Beyond Dollars and Cents to Grow Loans and Deposits by Banking on Purpose

Position Beyond Dollars and Cents to Grow Loans and Deposits by Banking on Purpose

James Robert Lay

9 minutes

young Asian woman wearing mask holds smartphone up to payment kiosk at store

Article

November 01, 2020

Payment Lessons From the Pandemic

Payment Lessons From the Pandemic

15 minutes

laptop on wood table with 2021 coming out of it and leading to a lightbulb

Article

October 26, 2020

Our Members’ Focus Has Changed And So Must Ours

Our Members’ Focus Has Changed And So Must Ours

Amy Herbig

9 minutes

contact methods including phone, email and chat

Article

October 20, 2020

Four Reasons Credit Unions Should Modernize Member Communication

Four Reasons Credit Unions Should Modernize Member Communication

4 minutes

notebook with customer journey written on page

Whitepaper

October 16, 2020

Demystify the Digital Consumer Journey to Grow Loans and Deposits

Demystify the Digital Consumer Journey to Grow Loans and Deposits

James Robert Lay

12 minutes

business man extending his hand

Blog

October 14, 2020

Credit Unions Offer a Calming Hand to Members Under Financial Stress

Credit Unions Offer a Calming Hand to Members Under Financial Stress

Deb Wieczorek

3 minutes

Lindsey Walker podcast tile

Podcast

October 08, 2020

First-Ever CUES Emerging Leader Helps Reduce Linguistic Barriers to Support Hispanic Members

First-Ever CUES Emerging Leader Helps Reduce Linguistic Barriers to Support Hispanic Members

Lindsey Walker

22:51

woman with red presents alongside her pays with credit card using laptop

Blog

October 07, 2020

New Consumer Trends Mean Revamping Your Loyalty Program

New Consumer Trends Mean Revamping Your Loyalty Program

Mladen Vladic

2 minutes

feet of person hesitating near edge of diving board above the water

Article

October 01, 2020

Taking the Plunge Into Analytics

Taking the Plunge Into Analytics

9 minutes

businessman pointing up to touch top data point of upward trending graph

Article

October 01, 2020

Who Takes the Lead in Analytics?

Who Takes the Lead in Analytics?

3 minutes

businesspeople shaking hands in the midst of blue swirl of data points

Article

October 01, 2020

Partnering on Data Analytics

Partnering on Data Analytics

4 minutes

Article

September 28, 2020

Why Credit Unions Need to Dial Up Their Brands

Why Credit Unions Need to Dial Up Their Brands

Scott Seroka

4 minutes

businessman cups hands around digital network forming globe

Article

September 17, 2020

Inside Marketing: Embracing Digital Tools to Revitalize Member Engagement

Inside Marketing: Embracing Digital Tools to Revitalize Member Engagement

Augusta Bauknight

3 minutes

oil rig at sunset

Article

September 14, 2020

Data Is the New Oil

Data Is the New Oil

Tim Nargassans

4 minutes

CUES Podcast 100th episode tile

Podcast

September 10, 2020

Can Credit Unions Reopen 100% by Thanksgiving? How Can CUs Reach Young Consumers? What Is the Future of CUs 25 Years Out?

Can Credit Unions Reopen 100% by Thanksgiving? How Can CUs Reach Young Consumers? What Is the Future of CUs 25 Years Out?

CUES

39:06

hispanic couple give their son a piggy bank

Blog

September 02, 2020

Go Beyond Marketing and Serve Hispanic Consumers

Go Beyond Marketing and Serve Hispanic Consumers

Rebecca Burns, Crystal Solomon

6 minutes

smiling young woman using smartphone in café

Article

September 01, 2020

Mobile First Means Members First

Mobile First Means Members First

Art Chamberlain

13 minutes

yellow and green hand reach out

Blog

August 20, 2020

Adapting Member Outreach Strategies for Continued COVID-19 Impacts

Adapting Member Outreach Strategies for Continued COVID-19 Impacts

Lisa Knoche

4 minutes

Businesswoman updating social media on smartphone and laptop

Article

August 20, 2020

Inside Marketing: Adjusting Your Social Media Strategy During Uncertain Times

Inside Marketing: Adjusting Your Social Media Strategy During Uncertain Times

Elisa Rode, Chelsea McCall

3 minutes

couple standing in front of home

Article

August 06, 2020

CU and Its Foundation Leverage IDAs to Help Members Reach Their Dreams

CU and Its Foundation Leverage IDAs to Help Members Reach Their Dreams

Emily Kittle

5 minutes

connected icons representing customer information floating above image person typing on a laptop

Article

August 01, 2020

The New CRM Strategy

The New CRM Strategy

Stephanie Schwenn Sebring

11 minutes

wooden letter blocks stacked up to spell CRM

Article

August 01, 2020

Scalable CRM Solutions

Scalable CRM Solutions

Stephanie Schwenn Sebring

4 minutes

customer taps contactless card on card reader held by clerk

Article

August 01, 2020

Contactless Gains Steam

Contactless Gains Steam

12 minutes

greenery arrow

Blog

July 29, 2020

Wise Credit Union Marketing Investments Lead to Growth

Wise Credit Union Marketing Investments Lead to Growth

Bo McDonald

4 minutes

smiling people

Article

July 24, 2020

The Key Implication of the Supreme Court’s Field of Membership Decision

The Key Implication of the Supreme Court’s Field of Membership Decision

4 minutes

digital illustration of CRM customer relationship management system in center of network of member and sales data

Article

July 22, 2020

Tech Time: Interconnected and Efficient Relationship Management

Tech Time: Interconnected and Efficient Relationship Management

Stephanie Schwenn Sebring

3 minutes

James Robert Lay podcast landing title

Podcast

July 21, 2020

Move Out of the ‘Circle of Chaos’ to Your Next Great Digital-First Marketing Opportunity

Move Out of the ‘Circle of Chaos’ to Your Next Great Digital-First Marketing Opportunity

James Robert Lay

25:22

smiling service representative of Asian descent talks on headset while partipating in online training on laptop

Article

July 16, 2020

Inside Marketing: Moving Forward Means Better Training

Inside Marketing: Moving Forward Means Better Training

Charlyne H. McWilliams

4 minutes

young woman engaged with her smartphone

Article

July 13, 2020

The Importance of Digital Member Engagement–Now, More than Ever

The Importance of Digital Member Engagement–Now, More than Ever

Stephenie Williams

3 minutes

You have reached your limit of two, free pieces of content this month. Please subscribe for more.

Already a CUES member or subscriber? Log in.

Access more content when you subscribe.

No credit card. No membership. No obligation.

CUES members do not need to subscribe. CU Management is already a benefit of membership.
Not sure if you're a member? Click here.