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C Suite Branches Out

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Every year, executives from Texas Trust Credit Union make the rounds to meet with front-line employees at 12 branches and the operations staff at the CU’s Arlington headquarters during informal breakfast meetings that include Q&A sessions.

In keeping with this year’s theme, “Keeping It Cool with the Cs,” the executive team—CEO James Minge, the chief operating officer, chief retail officer, chief information officer, chief financial officer, and SVP/human resources—comes bearing gifts—logo windshield shades—and shares healthy breakfast snacks with the branch or operations staff.

The team also fields questions, collected in advance and submitted anonymously, “and answers them as transparently as possible,” Minge, a CUES member, says.

“We get a lot of questions about leadership, current trends, and incentive programs, but our favorites are those that let employees get to know us better as individuals—things like, What was your first job? What is your favorite thing about your job? What challenges did you have as you moved up in your career?

“Answering questions like those allow us to relate with other employees on a more personal level.”

The annual tour and traveling Q&A, now in its third year, was adapted from the model of another credit union, Minge adds. The 265 employees of $930 million Texas Trust CU serve 76,000 members

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