Posted by Lisa Hochgraf
In a recent post to his blog, William Azaroff recommended this article, "What Twitter means for Marketers." In addition to providing a good basic primer, author Mark Silva also makes this point about domain and brand name claims:
"As with your brand name a decade or so ago, and MySpace pages more recently, friends and foes are already starting to 'squat' on your most intuitive name. Go forth and register your brands, even if it precedes a communications strategy."
I hadn't heard this yet. Any advice and wisdom out there?
