Posted by Christopher Stevenson
NAFCU's Compliance Guy has been doing some thinking about credit union e-mail. In his recent post, Email Signatures; Das Photos, he points out that marketing done through your e-mail signature line may need to comply with Regulation Z, Truth in Savings, and NCUA's advertising requirements.
It seems to me that an e-mail signature that promotes a savings or loan product would qualify as an advertisement. Regulation Z contains no exceptions whatsoever for its advertising requirements. TIS has some exceptions for certain advertisements, as does NCUA's advertising rules.
It's an interesting thought, and one to keep in mind.
If you don't regularly check in with the Compliance Guy's blog, check it out. It's a wealth of information written in an easy-to-understand way.
