By Mary Arnold
In two earlier posts (in what seems to have turned into a series!) I wrote about 1) CEOs who blog with members about current events and their impact on members and 2) shared an example from a CEO who used his CU's newsletter to communicate a similar message.
In my final (and briefest) installment, here are two CU CEOs who used their Web sites to deliver their message: Doug Fecher, president/CEO of Wright Patt Credit Union, Fairborn, Ohio, and Shruti Miyashiro, president/CEO of Orange County's Credit Union, Santa Ana, Calif.
Which is the best method for communicating with members? Obviously, there is no one right answer. In fact, the best method is likely a combination. That way you'll be reaching members however they get their news.
