Posted by Lisa Hochgraf
I'm not a Twitter afficionado by any means. I have an account, and good intentions, but I very rarely check in. I must be truly disappointing to those who "follow" me since I have not once tweeted. Never.
But as with most social media channels I've explored, there is sometimes a crystallizing moment in which I realize that real potential exists.
This article/post was one such crystallizing moment for me. Ryan Shell, marketing communications supervisor at $1.1 billionTruliant Federal Credit Union, Winston-Salem, N.C., tells such a story of success about how the CU used Twitter to help--and, therefore, more deeply connect with--a member, that I'm a lot more interested now.
I encourage you to check out Ryan's post. And if I get the guts to Tweet, I'll be sure to write here about it.
CUES is now active on Twitter. If you are on Twitter, please follow @TheRealCUES.
