By Tammy Douglass
It's a bird! It's a plane! No, it's Credit Union Man!
This masked marvel visited a recent meeting of the Greater Southern Council of CUES, and helped to facilitate a question-and-answer session with Kristin Christian, founder of Bank Transfer Day.
CU Man, a.ka. Fred Brown, marketing director for $73 million Northeast Family Federal Credit Union, Manchester, Conn., also conducted a CU trivia session, for which I won a CU Man T-shirt for knowing who Raiffeisen was! (He pioneered credit unions in rural Germany in the 1800s.)
The theme for the Greater Southern Council's fall meeting was delivering service excellence via Web, branch, mobile and call center. There were 45 in attendance, primarily from Tennessee and Kentucky, with one member coming all the way from Atlanta.
In addition to Christian's session, Greater Southern Council attendees heard from consultant Brett Wooden about how tablets and smartphones are transforming member service. Wooden was previously business development manager with $915 million Unitus Community Credit Union, Portland, Ore., and was a participant in the CUES Next Top Credit Union Exec challenge in 2010.
They also heard from Bruce Ulrich about how to use social media in credit union marketing. A CUES Executive Group member, Ulrich is a 31-year-old marketing director with $90 million Statewide Federal Credit Union in Flowood, Miss., and was a participant in CUES Next Top Credit Union Exec challenge this year.
The council also tweeted events from the meeting on is own feed! I was so glad to be able to take part in this fantastic meeting, a great example of the way the regional CUES Councils bring professional development to credit union executives right in their back yards.
Tammy Douglass is CUES' director of member relations, southeast.
Learn more about CUES Councils and find out about a meeting near you.
