2 minutes
 |
| 2014 CUES Next Top Credit Union Exec Alex Castley (center) is congratulated by CUES President/CEO Chuck Fagan and CUES Chair Caroline Willard. |
Alex Castley, engagement and communications manager at $1.25 billion Integris Credit Union in Prince George, British Columbia, was named the 2014 CUES Next Top Credit Union Exec this morning in Florida.
Castley's credit union project about attracting a younger demographic to his credit union in terms of both members and staff was chosen from a group of international applicants who had been selected by a team of judges as Finalists in September. As one of five Finalists, Castley's blog and video updates over the past few months provided the industry with an insight into the project's progress, and culminated with a final presentation Monday at CUES' CEO/Executive Team Network. Castley emerged the winner after a five-part scoring process that included two separate judging panel results, a measurement of their social media engagement, plus audience and online voting.
Castley is new to the credit union world and has already made a large impact. His project uses fun and humor to engage young people and encourage them to see what the credit union is all about. In his presentation, Castley provided suggestions for how credit unions of any size could implement similar programs of their own.
Chuck Fagan, president/CEO of CUES, said, "Attendees at our CEO/Executive Team Network meeting are thrilled that Alex Castley and the rest of the Finalists give hope that the future of the credit union movement is in the capable hands of those who will the carry the torch after us."
The other four Finalists are Alvaro Macias of $340 million Ascentra Credit Union in Bettendorf, Iowa; Brianne Meszaros of $1.4 billion Royal Credit Union in Edina, Minn.; Jennifer Mravich of $84 million Power Credit Union in Pueblo, Colo.,; and Noel Sanger of $1.7 billion United Federal Credit Union in Fort Smith, Ark.
Castley wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two CUES' CEO Institutes - one in 2015 and one in 2016 - and two remote coaching session from CUES Supplier member and partner DDJ Myers Ltd. of Phoenix, challenge sponsor. Watch for further project updates on Castley's project at www.NextTopCreditUnionExec.com.
