2 minutes
from the editor
When I first saw my teenage daughter take a selfie, I had no idea how these quick photos of ourselves would change our culture. They are so ubiquitous that while watching the end of a World War II movie recently, it popped into my head that if the scene had been depicting modern times, the people rushing into the streets to celebrate peace would all be taking selfies.
But selfies aren’t just for fun and Facebook. In one example, CUES Supplier member MasterCard is testing the potential for using selfies in biometrics. The idea is to deliver greater security and convenience by verifying cardholders’ identities via facial photos or fingerprint scans conducted on their smartphones. Not surprisingly, the concept has been dubbed “Selfie Pay.”
According to Tim Daley, a director with CUES Supplier member and strategic provider Cornerstone Advisors, fingerprint authentication is part of a trend toward leveraging smartphones’ native functionality for other uses, something I learned a little about as a member of the myCUES App development team.
The new app lets you personalize your CUES content by topic, delivers it to your iPhone/iPad, and also lets you share articles or video (here’s where the native functionality comes in) via whatever means you have on your device—whether it be email, or a social media app like LinkedIn or Twitter. “Going native” saved programming time and saves users from having to wade through and choose from a long list of social sites they don’t use.
If you haven’t already downloaded the myCUES App from the App Store or via iTunes (search for myCUES), I encourage you to do so. You’ll first be asked to log in and choose your topics of interest. Don’t worry if you’re unsure of your username/password; just click the link at the bottom of the screen for login assistance. Soon you’ll be receiving the CUES articles, blog posts and webinar playbacks most relevant to your professional interests.
In “Getting the Most From Mobile,” p. 18, Daley talks about how credit unions can capitalize on apps to redefine the member experience, including for business members who may wish to initiate or approve ACH requests remotely.
Taking it to the next level, Robb Gaynor, chief product officer for Malauzai Software, suggests this same functionality for future versions of the Apple Watch. Read more in “How Long Can You ‘Watch’ Watch Apps?” p. 62.
Mary Auestad Arnold
Editor and Publisher
