1 minute
From the Editor
This summer I took three wonderful trips, about a month apart and all within the continental U.S. What wasn’t so great is that days before each of my first two travels my credit card number toured without me—once to Paris! Never before and now two months in a row, my card had been compromised.
The ensuing drama caused my husband to wonder why there isn’t an easy way to control where your card can be used. As it turns out, there’s an app for that!
At $1.6 billion ORNL Federal Credit Union, Oak Ridge, Tenn., a card-blocking feature will soon join other advanced app functionality, including “a way members can see all their balances without logging in and entering their user ID and password,” explains Tommy Smith, former SVP/chief marketing officer, in our cover story, “Options for Apps.”
The article (p. 12) looks at how several innovative credit unions and a variety of vendors are developing apps that differentiate the CUs and improve member experience—from joining to borrowing.
To elevate your experience with CUES, we are releasing an app too, to deliver personalized content based on your CU role and professional interests. We partnered with Solstice Mobile, which just happens to be behind Discover’s Freeze It app. Leveraging Solstice’s extensive user interview process, we worked to make our myCUES app both useful and user-friendly.
MyCUES will help you filter, by topic category, the articles, blog posts and other CUES content you’d like delivered to your iPad or iPhone. Just want board member content? Check! Need articles on marketing and leadership? Check! Check!
It will be available soon for download in the Apple Store. I can’t wait to hear what you think at mary@cues.org.
