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Improving a credit union requires work in many areas.
This is bonus coverage from “She Turned the Ship.”
Sweeping changes began at $82 million/10,250-member PriorityONE Credit Union of Florida, Sunrise, with the arrival of a new president/CEO Nancy Rappaport, CCE, a CUES member, in 2006.
Here’s an outline of the areas in which Rappaport helped build new best practices, plus the purpose and the benefits gained for doing so.
With 25 years of marketing and communications experience, Stephanie Schwenn Sebring established and managed the marketing departments for three credit unions. As owner of Fab Prose & Professional Writing, her focus is assisting credit unions and industry suppliers with their communications needs.
