Credit Union Marketing | CU Management

Marketing

red percent symbols in the palm of an executive’s hand

Article

May 20, 2019

How Interest Rates Impact Marketing Strategy

How Interest Rates Impact Marketing Strategy

by Carrie Stapp

3 minutes

neon sign on a brick wall that reads OPEN 24/7

Article

May 16, 2019

Inside Marketing: Always-On Marketing Campaigns

Inside Marketing: Always-On Marketing Campaigns

3 minutes

woman on a yellow background holding fanned out money

Blog

May 15, 2019

Patronage Payouts Promote Member-Owner Philosophy

Patronage Payouts Promote Member-Owner Philosophy

by Stephanie Schwenn Sebring

4 minutes

green paper cutout people encircling some money

Blog

May 14, 2019

The ‘Union’ Part of ‘Credit Union’ Is Alive and Well

The ‘Union’ Part of ‘Credit Union’ Is Alive and Well

by Lisa Hochgraf

4 minutes

man holding techy looking tablet with the label customer experience

Blog

May 08, 2019

The Digital Experience Is Critical … For Now

The Digital Experience Is Critical … For Now

by Steve Heusuk

2 minutes

DNA molecule on a blue background

Article

May 03, 2019

Diversity Insight: It’s in Credit Unions’ DNA

Diversity Insight: It’s in Credit Unions’ DNA

by Jerlando F. L. Jackson, Ph.D.

6 minutes

person interacting with Apple Wallet on iPad displaying Apple Card advertisement

Article

May 02, 2019

PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch

PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch

by Joelle C. Johnson

3 minutes

happy senior woman shopping with credit card

Article

May 01, 2019

Personalizing Loyalty Programs By Age

Personalizing Loyalty Programs By Age

by Stephanie Schwenn Sebring

2 minutes

happy woman holding credit card and shopping bags while looking at smartphone

Article

May 01, 2019

What Kinds of Payment Options Does Each Age Want?

What Kinds of Payment Options Does Each Age Want?

by Stephanie Schwenn Sebring

5 minutes

woman speaking into a smartphone to use voice search

Article

May 01, 2019

Alexa, Is Voice Search Right for My Credit Union?

Alexa, Is Voice Search Right for My Credit Union?

by Stephanie Schwenn Sebring

2 minutes

woman holding a phone overlayed with a search bar

Article

May 01, 2019

Betting on Search Engine Optimization

Betting on Search Engine Optimization

by Stephanie Schwenn Sebring

13 minutes

packed lunch in clear plastic container

Blog

April 30, 2019

Don’t Just Tell Members to Pack Their Lunches

Don’t Just Tell Members to Pack Their Lunches

by John Buzzard

2 minutes

graphic comparing PPC pay per click advertising with SEO search engine optimization

Article

April 18, 2019

Inside Marketing: Connecting With Members Online

Inside Marketing: Connecting With Members Online

by Ben Mizes

5 minutes

female african american call center agent smiling

Blog

April 15, 2019

Advocacy Is the Key to Sales

Advocacy Is the Key to Sales

by Jeff Rendel, CSP

3 minutes

tree roots in a forest

Article

April 08, 2019

Discovering Roots Key to Statewide FCU’s Branding Initiative

Discovering Roots Key to Statewide FCU’s Branding Initiative

by John Mathes

3 minutes

The text What’s Your Story typed on paper above a typewriter

Article

April 04, 2019

PR Insight: Creating a Conversation

PR Insight: Creating a Conversation

by Erin Schwartz

3 minutes

robot thinking about human connections and technology

Article

April 01, 2019

Superhuman Marketing with Artificial Intelligence

Superhuman Marketing with Artificial Intelligence

by Richard H Gamble

7 minutes

information flowing into human half of brain and flowing out of digital brain as data points

Article

March 27, 2019

Tech Time: Machine Learning Transforms Instinct Into Knowledge

Tech Time: Machine Learning Transforms Instinct Into Knowledge

by Alyssa Nolte

4 minutes

push pins in a map

Article

March 25, 2019

Underserved Areas Can Include Young, Prime Members

Underserved Areas Can Include Young, Prime Members

by Sam Brownell

3 minutes

female marketer creating digital advertising

Article

March 21, 2019

Inside Marketing: Smarter Digital Ad Buys

Inside Marketing: Smarter Digital Ad Buys

by Richard H Gamble

4 minutes

Episode 69

Podcast

March 08, 2019

Marketing Tactics and Strategies From Three Experts’ Perspectives

Marketing Tactics and Strategies From Three Experts’ Perspectives

by Amy Herbig , by Anthony Burnett , by James Robert Lay

58:19

group of young generation z members watching their smartphones

Article

March 07, 2019

PR Insight: Working With Generation Z

PR Insight: Working With Generation Z

by Anna Stanley

3 minutes

hands holding a red heart over a white wooden background

Article

March 01, 2019

The ‘Sweet Spot’ of Member Experience

The ‘Sweet Spot’ of Member Experience

by Stephanie Schwenn Sebring

11 minutes

Red chicken looking behind her at a brown egg on wood floor

Article

February 21, 2019

Inside Marketing: Which Came First, the Loan or the Member?

Inside Marketing: Which Came First, the Loan or the Member?

by Richard Gallagher

6 minutes

3D rendering of an attractive bank branch lobby and teller booths

Article

February 19, 2019

Facility Solutions: Selling Your Brand With Branch Videos

Facility Solutions: Selling Your Brand With Branch Videos

by Paul Seibert CMC

5 minutes

red pen laying on a blank Medicare enrollment form

Article

February 08, 2019

Assisting Members with Medicare Enrollment

Assisting Members with Medicare Enrollment

by Karen Bankston

1 minute

female TV anchor interviewing an African American businessman on camera

Article

February 07, 2019

PR Insight: Media Training Tips

PR Insight: Media Training Tips

by Chuck Meyers

3 minutes

Marijuana leaf laying on top of a $100 bill

Article

February 01, 2019

Seeds of Success: Marijuana Banking

Seeds of Success: Marijuana Banking

by Richard H Gamble

4 minutes

Two photos show the Hiway Federal Credit Union automated prize machine with credit union staff and a winner with a prize hockey jersey.

Article

January 31, 2019

‘APM’ Dispenses Fun at Hockey Game

‘APM’ Dispenses Fun at Hockey Game

by Karen Bankston

2 minutes

social media Like icons forming 2019

Article

January 17, 2019

Inside Marketing: Social Media Outlook and Strategies for 2019

Inside Marketing: Social Media Outlook and Strategies for 2019

3 minutes