Marketing Tactics and Strategies From Three Experts’ Perspectives
, Anthony Burnett
, James Robert Lay
After the episode’s introductions, CUES Podcast host James Lenz, CUES’ director of professional development, read several statements about marketing—purposely exaggerated—and asked each guest to comment based on his or her area of expertise. Then, Lenz asked each guest to describe a key best practice and tell a story about that best practice based on their actual experiences. Finally, he opened it up for the guests to describe—in a minute or less—what they will cover during CUES School of Strategic Marketing, slated for July 15-18 in Cleveland.