Reach young people by being trustworthy and offering rewards.
Bolun Li thinks credit unions are the perfect kind of financial institution for members of Gen Z. And yet many members of Gen Z are choosing to do business with the largest banks. In this video, Li outlines two key things that credit unions can do to better appeal to the younger set: tell the story of your trustworthiness and offer rewards. An interesting note: Branches play a role in making a financial institution seem trustworthy to a member of Gen Z.
Li is CEO of CUES Supplier member, Zogo, Austin, Texas, which offers a financial education app for young people and is the sponsor of this video.
Get a transcript of the audio.