Inspired CU Leaders
By Theresa Witham
Each August, I have the great pleasure of reading and editing profiles of the CUES Next Top Credit Union Exec Top 15 Finalists. These 35-and-under CU employees are a diverse bunch, but they all have a passion for their work and the industry. Reading the profiles, I feel inspired and energized. And I am frequently impressed by each finalist’s well-thought-out credit union project.
Shift Your Perception to Maximize Mortgage Sales
By Fred Arnold
If you’re hoping to dramatically increase your mortgage origination production, you’re going to have to look at your efforts in an entirely new way.
Elevating Marketing
By Theresa Witham
I watch a lot of competitive cooking shows. On them, the chefs frequently talk about elevating a dish—for example, taking mac and cheese and elevating it to a gourmet level. I personally enjoyed the nacho challenge on a recent show. Who would think that nachos could be elevated? They seem pretty darn perfect already. But I have to admit the successful chefs were able to recreate nachos into something even more interesting.
Cultivate the CEO/Chair Partnership

Benchmark for Success
By Karen HodgkissBenchmarking against other similar institutions can be an excellent reality check for any business. Credit unions that regularly compare their results to others can capitalize on strengths, shore up weaknesses and indentify potential opportunity and pitfalls that may be on the horizon.
CU Marketers’ Top Challenges
By Theresa Witham
Challenging Channel Assumptions
By Dan Kaiser
Sponsored by CUNA Mutual Group.
I came across an interesting stat the other day and had an enlightening conversation soon after. I’ll get to the conversation in a bit, but first the stat:
Taking a Deep Dive
By Erin Templer
Truly Awesome: 2013 GMAs
By Karen Hodgkiss
CU (Shared) Branches Can Facilitate Gen Y Dreams
By Sarah Bang and Craig Beach
More so than most, young people might just pick a financial institution based on its ability to enable their dreams.
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