Elevating Marketing

By Theresa Witham

I watch a lot of competitive cooking shows. On them, the chefs frequently talk about elevating a dish—for example, taking mac and cheese and elevating it to a gourmet level. I personally enjoyed the nacho challenge on a recent show. Who would think that nachos could be elevated? They seem pretty darn perfect already. But I have to admit the successful chefs were able to recreate nachos into something even more interesting.

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Benchmark for Success

By Karen Hodgkiss

Benchmarking against other similar institutions can be an excellent reality check for any business. Credit unions that regularly compare their results to others can capitalize on strengths, shore up weaknesses and indentify potential opportunity and pitfalls that may be on the horizon.

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Challenging Channel Assumptions

By Dan Kaiser

Sponsored by CUNA Mutual Group.

I came across an interesting stat the other day and had an enlightening conversation soon after. I’ll get to the conversation in a bit, but first the stat:

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Does Chicago's 'Cupcake ATM' Suggest Creative Options for CUs?

By Lisa Hochgraf

Last week I mused about the value of the new-fangled ATMs that link the traditional ability to do withdrawal and deposit transactions with the new ability to have a video conference with a live person. (Read “No Kids at the Car Wash.”)

However, on my recent trip to see a friend in Chicago, she showed me an even better reason to go to an ATM: cupcakes!

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