Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is its road map to success. It outlines which steps, both short- and long-term, will help you in achieving your goals.

Reaching $1 billion in assets has entailed a steady climb for many credit unions—and they’re not resting on their laurels after achieving that milestone.

The largest CUs may wield more resources and a higher profile in their markets than smaller ones, but the advantages of scale must be carefully managed to continue to advance.