By Lisa Hochgraf

When Bonnie Raitt sings the line, "Let's give them something to talk about," she surely doesn't mean that the something discussed will be good companies and their characteristics.

But check this out.

By Brian McLaughlin

By Lisa Hochgraf

By Theresa Witham 

Earlier this week the CUES School of Strategic Marketing took a fieldtrip to the Bill and Melinda Gates Foundation Visitor Center. My colleague Christopher Stevenson shared his thoughts on the trip in this CUES Skybox blog post. 

By Jason Boles 

By Christopher Stevenson

By Theresa Witham

Attendees at the first annual CUES School of Strategic Marketing, going on this week in Seattle, are a diverse bunch. There are CEOs, marketing managers, vice presidents and senior vice presidents, as well as the heads of IT and operations. When asked to list what they hoped to get out of the week, there were several themes:

By Heidi Overman

By Jessica Jones

By Jeff Rendel, CSP

The idea of innovation can be intimidating—but only if you think it means discovering an idea no one has ever thought of before.

In reality, business success doesn’t lie just in innovation; it exists in imitation. Research published in the April 2010 issue of Harvard Business Review demonstrated 97.8% of the value of innovation is experienced by imitators.