Opportunity Lost

Posted by Ron Jooss


I fell behind on my trade pub reading, but recently over my oatmeal I read about California credit unions accepting state government IOUs and, just as importantly, banks not accepting them. I had heard about this before, but not until I read the article did I realize what a great opportunity this was for credit unions—all credit unions.

Compass Subscription

A Moment of Brand Reflection

Posted by Christopher Stevenson


Have you seen Brand Tags? It's a Web site that shows you a logo and asks you to submit the first word or phrase that comes to mind. Your answers are added to a tag cloud that visually represents all answers related to that brand's logo. The premise is laid out on the home page: "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, a brand is whatever they say it is."

Compass Subscription