What Deborah Matz Can Do for Small Credit Unions

By Ginny Brady


On Aug. 24, NCUA and the credit union industry saw Deborah Matz sworn in as the new chairperson of the NCUA Board. Chaiman Matz is not a stranger to the NCUA, having served on the board from 2002 through 2005.

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Packaging (Loans?) Made Perfect

Posted by Lisa Hochgraf


A friend I respect a lot for her medical knowledge (formerly an ER nurse, now mom and biology instructor) raved on Facebook recently about Target's new medicine bottle.

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GTE FCU Gets It

Posted by Ron Jooss


Doug Richardson and GTE Federal Credit Union in Tampa, Fla., get it. Doug is VP/marketing at GTE FCU. He used to work for Penske Speedways. The Penske name is synonymous with auto racing, including NASCAR. Nobody knows marketing like NASCAR.


A couple months back I spoke to Doug about how GTE FCU snared Tampa Bay Rays star Evan Longoria as spokesperson for its U22 account for teens and young adults.

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‘Nose in, Hands out’ for Directors

By Kevin Davies


While attending CUES' inaugural DLI: Governance institute at the Rotman School of Management in beautiful Toronto this June, "nose in, hands out" was a common Canadian expression, referring to the degree to which directors should be involved in running the credit union business.

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An A+ for A+ FCU

Posted by Ron Jooss


You’ve probably read and heard about the marketing potential of social media until you were ready to barf. You’ve also probably heard the old saw that the key to member retention is to engage them, keep them interested, even excited, about your credit union. And you know, that’s a lot easier said than done, especially when your have tellers are more interested in their own Facebook pages.

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A Reminder of the Importance of Switch Kits

By Lisa Hochgraf


Last week on vacation in Tallahassee, my brother-in-law read an article about the value and power of cooperatives. He got to thinking--and to talking to me--about the idea of switching from his shareholder-owned bank to a member-owned financial institution--a credit union.


Of course I was all for it, but my sister introduced the reality of the situation. "Are you going to manage all the details of such a change?" she asked her husband. "Bill pay, cards, and direct deposit are all associated with that account."

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