Writing Web Copy that Works

Posted by Peggy Merrick-Bakken


It's easy to be an expert on Web sites--until it's time to write the copy for your pages.


CUES is in the process of revamping its site (launching in 2010), and it's an exciting project. But after months of planning and design, it's time to write. Talk about pressure! Let's just say expectations are high.

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What (in the CU World) are you Thankful for?

By Lisa Hochgraf


There's a beautiful thing happening in my network (and probably a few others) on Facebook right now: People are committing to post every day from now until Thanksgiving about something they are grateful for.

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A Passion for Soda

Posted by Ron Jooss


It's not an easy time to be involved with credit unions. The safety and soundness of hundreds, if not thousands of credit unions are endangered by the current corporate mess. Emotions within the credit union industry are at a fever pitch, and the tenor of the discussions taking place are anything but diplomatic. Although it hasn't garnered any headlines, the credit union industry has become fragmented.

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Green Standard in Banking?

Posted by Theresa Witham


As an editor for Credit Union Management, I take notice of interesting financial institution marketing, especially on TV. I live near Baltimore, and was impressed by the ads that PNC Bank has occasionally run in my market.

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