Be Careful With That Brand!

Remember, it’s not about you—it’s about them.

By Denise Wymore

It’s not about me? This was perhaps the most difficult lesson I learned as VP/marketing of First Technology Credit Union—it wasn’t about our cool online banking products, or our rates-as-low-as-barely-nothing-point-nothing-percent or our Totally Free (no really, ours was the freest) checking account. It was about the people we served. The members—the founders of the credit union.

Compass Subscription

New Citi Card Targets College/Young Adult Market

By Bryan Sims

Citi Cards is at it again. The leader in college credit cards has teamed up with mtvU to co-launch the "Citi mtvU Card for College Students" in the biggest push for young adults and college students the financial sector has ever seen. (mtvU is a relatively new MTV network geared exclusively at college students.)

Compass Subscription

Leadership: Learnable, not Mystical

By Lou Centini

I believe that leadership matters. It sets the successful firms apart from the others in any industry, because without good leadership, nothing really works in organizations.

Compass Subscription