By Fred Johnson

By Franck Schuurmans, Ph.D., CAE In recent years many clients of Decision Strategies International have made the switch from a multi-SEG credit union to a community charter. Erosion of the SEG relationship, the need to grow a more diverse base and the need for accelerated growth all drove this development. Yet hanging out a different shingle does not necessarily bring success. Simply changing the charter, without truly changing your market view, is a recipe for disappointment and can lead to loss of focus and declining revenue and net income.