Helping Members Save

By Robbie Wright

Quick, name the marketing campaign that encourages your members to save money…

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Profit: It's not a Four-Letter Word

By Scott Lewis

Many credit unions' mission statements go something like "our members are our first priority," which is what distinguishes CUs from banks. It's not about the money; it's all about helping the community. In fact, banks have focused so much on profit and earnings that they've created a very negative "greed is good" image. Now banks are striving to show a softer side in their advertising to convince the public they care.

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OpenSource CU to Blog CEO Network

CUES' CEO Network conference begins Sunday evening and, even if you won't be attending, we invite you to follow the action on OpenSource CU. Bloggers Matt Dean and Trey Reeme from Trabian Technology will be on site to report on sessions and may even put together a podcast from the conference hotel. Be sure to tune in often and add your two cents to the discussion!

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Our Brand Promise

By Henry Wirz

In his Oct. 12 column for CUES, Pete Duffy invited readers to answer two questions: "What is your credit union's key strategy for promoting its unique brand to unsold customers? What tactics are you using to generate the income to support this strategy?"

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Once Upon a Brand

By Morriss Partee

What’s your story? We’ve all heard that line before. But what is it really? Do you have a good answer? A unique answer? A compelling answer? A memorable answer?

“Why do I need a story?” you may be asking yourself. “I don’t have time to be telling stories. Stories don’t add to my bottom line anyway.”

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