In this video, taped at CUES Directors Conference 2017, Celeste Schwitters gives an excellent overview of four key metrics she thinks credit unions should track to know the health of their card programs. VP/U.S. Financial Sales for Visa, Schwitters discusses acquisition, usage, loyalty and retention
There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to a close as a new generation quickly gains notoriety—Generation Z.
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