Translating Analytics Into True Understanding

‘Business intelligence’ is successful when it helps you add profitable members. By Scott McClymonds Young business woman holding a document showing analytics of the companyPeter Drucker said the purpose of a business is to get a customer. My version of that is to get a profitable customer.

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How Does Your Skip Coverage Measure Up?

Three key components of a proficient vehicle recovery partner. By Karen Townsend Sponsored by SWBC ruler measures insuranceManaging risk is both an art form and a science. Understandably, many auto lenders fear making the wrong collateral protection insurance choice.

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3 Steps to a Solid Data Strategy

Shazia Manus, CSE, CCE Photo
Chief Strategy & Business Development Officer
AdvantEdge Analytics, CUNA Mutual Group

Insights can help turn members’ mundane transactions into memorable moments with your CU.

Insights can help turn members’ mundane transactions into memorable moments with your CU.
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Five Advertising Lessons for the Next Super Bowl (and Your CU)

Ideas to try at your credit union. By Sundeep Kapur football with advertising bar chart behind itSome people watch the Super Bowl for football and some people watch it for the ads. One might have expected that the 50th anniversary edition of the big game would have raised the bar on both the sport and the advertising.

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Be the Gatekeeper

Primary financial institution status now depends on enrolling members to make payments through your CU. By Jamie Swedberg This is bonus coverage from "The Mobile Banking Prize" in the upcoming May 2016 issue of Credit Union Management magazine.

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Changing at Lightning Speed

As new tech and expectations emerge, use these three steps to maximize member engagement and boost growth.

As new tech and expectations emerge, use these three steps to maximize member engagement and boost growth.
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