Member Communication Success Guide

With clear messaging, CUs can guide members toward what they need.

By Sundeep Kapur

I still cringe about how my financial institution handled the Target card breach. My first card was cancelled, a new card suddenly showed up, and every time I called to ask for information, I was told something new and different! My financial institution could (and should) have explained the breach to me on one of my visits to its website.

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Supporting Retiring CU CEOs

By Lisa Hochgraf

Over the last few years, participants in CUES Net, the CUES members-only listerve for which I serve as staff guide, have congratulated a number of "Netters" on their retirements. In addition to sending along well wishes, the CUES Net community entertained dialog about such topics as what made good retirement gifts (and the tax implications of some options) and what moving companies to use.

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Does Your Loan Program Serve Your Members?

Don't lose sight of members' perceptions.

By Brett Christensen

Not surprisingly, a credit union loan program that effectively serves members is more likely to rate well on other lending metrics, such as loan-to-share ratio, loan growth, and delinquencies. But as you lead your people through the trenches of making loans every day, it's easy to lose sight of how members perceive your lending operation. When you're ready to take a pause and consider this key question, here are some food-for-thought questions you'll want to answer:

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10 Predictions for Mobile Devices

The transition from desktop computer to handheld device has helped shape the way we communicate, share information and complete daily tasks--but what else does mobile technology have in store for us? Here are my predictions:
  1. Intelligent apps will offer personalized experiences. In 2013, services helped users collect and track their interests and behaviors, from what foods they eat to the articles they like.
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Member Business Banking and Shared Branches

There I was, minding my own business, scrolling through Facebook to see what I'd missed that day. Someone's kid said something cute. Someone else ate a delicious-looking lunch. Then I saw it: A post by a local friend and small business owner about her frustration with her large, national bank. She was asking for opinions on where she should take her business (and personal) accounts. She really wanted to join a credit union.
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