Future Success Depends on Flexible Goals, Stance
Excerpted from The 2020 Vision of Marketing by Denise Wymore
What is the 2020 Vision of Marketing? That advertising will be dead.
Many marketers are not willing to concede that it will happen. They are, quite frankly, in denial. They are following the five stages of accepting death.
Denial. This can't be happening to me.
By Lisa Hochgraf
I read business articles all the time. So in those few minutes before I fall asleep at night, I often try tackling something different. Interestingly, my latest selection, the classic sci-fi story War of the Worlds by H.G. Wells, had a great business message. (I'm going to tell you how it ends, so if you hate spoilers, read this post after you read the book.)
By Diane Franklin
When JMFA Executive Search Group is involved in a CEO search, an external candidate is hired more than 50 percent of the time. Nationwide searches draw from a large pool of talent, including candidates who may already have CEO experience, and that sometimes makes it difficult for an internal candidate to compete.
By Theresa Witham
Phil Hansen was attending art school when he developed a shake in his hand that affected his ability to make the kind of art he wanted to make.
He left art for a few years but was drawn back to it and decided to see a neurologist about his shake. Unfortunately, the doctor told Hansen that the damage was permanent and asked: Why not just embrace the shake?
By Theresa Witham
Last month, the credit union industry descended on Washington, D.C., for the annual CUNA Governmental Affairs Conference. CUES was excited to be there launching our new brand. I was excited to be there to see and hear what the industry was buzzing about.
The topics that came up again and again were: mobile, cards (especially security), payments (P2P was big), compliance and data, specifically making use of the data credit unions have access to.
By Laura Lynch
I stopped to count the number of CUES staff who helped me serve a CUES member the other day. The total was three: one co-worker generated an invoice for me to pass on to the member; another talked me through ideas on how to get resources to the member; and a third committed to following up with the member to help on another question. Our goal was serving the member. None of us likely stopped to consider how we had served one another.
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