Pretending to Innovate
Posted by Christopher Stevenson
Tom Wujec, the opening speaker for CUES Annual Convention, shared a picture of a sign in a Taipei manufacturing facility that says, "Pretend to innovate and lose." Of all the great ideas and unique perspectives shared over the three days at the conference, that image stands out as one of the most important messages for today's credit unions.
Pain-Relief Dialogs
Posted by Lisa Hochgraf with lots of help from Mary Arnold and Christopher Stevenson
If you want to set yourself apart, identify members' pain points, and remedy them.
I got to thinking about pain relief because of a wonderful experience I had recently at one of Rochester's much-loved Wegman's grocery stores. The pain-relief dialog I might have had with the grocer goes something like this:
10 Strategic Questions CU Leaders Must Answer—Part 2
By Ted L. Thames, CCE
Redfrog an Alternative to Marketing Solely on Price
Posted by Lisa Hochgraf
Seth Godin posted this pithy statement on his blog recently.
"Maybe the reason it seems that price is all your customers care about is...
... that you haven't given them anything else to care about."
Looking Good On a Small Budget
Posted by Felicia Hudson
In today’s competitive marketplace, credit unions’ marketing materials need to look great—even when they’re working on a shoestring budget. We’d like to highlight some small budget success stories on this blog and in CUES publications.
Keeping a Watchful Eye
Posted by Christopher Stevenson
MySpace Page Name 'Squatting'?
Posted by Lisa Hochgraf
In a recent post to his blog, William Azaroff recommended this article, "What Twitter means for Marketers." In addition to providing a good basic primer, author Mark Silva also makes this point about domain and brand name claims:
Giving Gen Y What They Want, the Way They Want It
Posted by Christopher Stevenson
The Deathly Hallows: Price Wars
Posted by Christopher Stevenson
Reuters.com posted an article today on the problems facing booksellers with the release of Harry Potter and the Deathly Hallows. The big boys, namely WalMart and Amazon.com, are discounting the book so deeply that other retailers feel they need to match the price or lose business. The end result is that the smaller retailers won't make any money, or will lose money, on one of the biggest book releases in history.
Young Consumers are Insanely Reachable, Part II
Posted by Lisa Hochgraf
Turns out Samantha Larson wasn't using wireless from the top of Everest as I had thought when I posted "Young Consumers are Insanely Reachable." She was using a satellite phone to reach people who could post messages to her blog. I apologize for my mistake, and yet I think my point holds ... young people are insanely reachable ... satellite phone to help post to her blog! Wow!
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