Marketing Through Sponsors or Major SEGs?

Posted by Lisa Hochgraf


I spent a fair bit of time in the Newark and Cleveland airports this holiday. This airport time wasn't long enough to be miserable, but it was long enough to notice and take some notes about two bank marketing efforts.

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The Mother of Invention & Her Three Sisters

 Barb Kachelski, CAE


Plato said Necessity is the mother of Invention, and I'm sure he's right. But after a visit to the Hong Kong Art Museum's pottery exhibit, I've concluded Invention has at least three cousins born to Necessity's three "sisters."

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Fee for Withdrawals?

Posted by Lisa Hochgraf


At our last meeting for the Friends of the Mendon Public library (somehow I got myself elected president of the board), our treasurer let us know that the bank we use for our accounts had printed a small notice on our last statement that it would now be charging a fee for deposits and withdrawals.

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Mobile Banking: Seeing the Light

By Ron Jooss


At CUES' Directors Conference earlier this month, I had a "come to Jesus" moment during Richard Crone's presentation on mobile banking. Crone helped me see the light. You see, getting your members enrolled in mobile banking isn't simply about giving them the ability to make transactions through their cell phones, though that is a big part of it.

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Give Gift Cards Safely This Holiday Season

By Jeff Falk, director of product development for TMG


There's been much ado about retail store closings and how that will affect gift card givers and recipients this holiday season. As such, educating CU members about the differences between "closed system" and "open loop" gift cards has never been more important.

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