One, Two, Three Trends in '08 Credit Union Marketing


I spent last week in the winter wonderland of Madison, WI, judging the Golden Mirror Awards. First things first: I should never, ever be allowed to drive in the snow. Apologies to the three or four drivers I almost ruined on Loop 12.

Second: Here are a few things I noticed while judging -


Solvent Green


2008 was a big year for "going green." Here's a small but tasty sample:



Compass Subscription

How to Respond When Bloggers Blog About You

Posted by Lisa Hochgraf


Mary Arnold pointed out to me this morning that William Azaroff has a nice two-part series on his blog about what to do when a blogger posts something about your credit union, good or bad. In part one, William, interactive marketing/channel manager for $12 billion (U.S.) Vancity in Vancover, British Columbia, answers key questions, like:

Compass Subscription

Judgment Day

Posted by Denise Wymore


Today I judge. The nice people at CUES have asked me and my new friends to judge credit union marketing efforts for the Golden Mirror Awards to be presented at CUES Experience, April 14-17 in Denver (register now!)

Compass Subscription