Posted by Lisa Hochgraf

Yesterday $1.3 billion Technology Credit Union, San Jose, Calif., announced to the press its "Community Change Project: What Would You Change with $1,000?" It's really pretty cool.

Posted by Christopher Stevenson

It's no secret that many consumers don't understand the difference between banks and credit unions. Folks just don't get it. Unfortunately, credit union marketers and associations can talk until they're blue in the face about the benefits of credit unions' not-for-profit status, member ownership, and better rates, but the facts still don't register with some consumers. How can the credit union industry effectively communicate the CU difference?

Posted by Christopher Stevenson

Posted by Sandy Brillowski

We’ve had a few comments so far on our Looking out for You blog … it’s been thrilling. As soon as I discover a comment, I rush in and read it. They’ve all been nice comments. But where are all the readers and how do we get them to read our blog? I think RSS is one strategy, but how many people are using RSS technology yet? It’s something to investigate.

Posted by Sandy Brilowski

Maybe it’s my imagination, but it seems that a few hours after I post an entry on Hawthorne CU's Looking out for You blog, one of my other writers posts one too. Maybe it’s a competition to be the top dog in the pile. Kind of like that game you played as a kid with everyone’s hands in a stack and the objective to move your hand to the top of the stack when it reaches the bottom.

Posted by Christopher Stevenson

Recently, a friend of mine decided he wanted to volunteer at his credit union. He understood that it wasn't a board election time and wasn't even sure he wanted to be on a CU board without a better understanding of what it entailed or how his expertise might benefit the organization, but he wanted to volunteer in some capacity.

By Ted L. Thames, CCE

If you have been following along for the last few weeks, you know that the 10 questions we've been discussing will force you to do some thinking. Today—the final question.

Posted by Lisa Hochgraf

Remember Thrill Bill, the blog "variation" that Alternatives Federal Credit Union launched to help celebrate the retirement of longtime CEO Bill Myers?

Posted by Sandy Brillowski

CUES Nexus Connection is about everything related to credit union marketing. CUES is a Madison, Wis.-based association dedicated to the professional development of credit union leaders.