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CUES Nexus Connection is about everything related to credit union marketing. CUES is a Madison, Wis.-based association dedicated to the professional development of credit union leaders.

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CU Experiments with Service Concept

Posted by CUES member Matt Jones

An opportunity to increase member wealth developed out of a primary credit union need. Superior Credit Union is a $23 million SEG- based CU in Montgomery County outside of Philadelphia. Studies showed the need to better serve members in western Montgomery County due to 40 percent of the membership living along a corridor 15 miles from the main office. A branch was needed to serve member habits and stop erosion from competition.

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10 Strategic Questions CU Leaders Must Answer—Part 4

By Ted L. Thames, CCE

Today we focus on questions 6 through 9, some our trickier questions. While all 10 are vital to your credit union's strategic direction, this is where things can get a little bit more personal. Try to set individual and functional agendas aside—and place members and long-term plans at the fore as you forge ahead.

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Check Cashers: Respectable Community Businesses?

Posted by Christopher Stevenson

This past weekend, I happened across this article on Yahoo News about the number of people in the United States who don't use traditional financial institutions. It came as no surprise to me (and probably won't surprise the people who read this blog) that many people don't have bank accounts and use check cashers instead. But something caught my attention in the article.

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