If you can Write an E-mail, you can Peg Your CU's Value Proposition
By Mary Arnold
Strategy and business models have been pretty much the recurring themes on CUES Skybox of late. And rightly so, I'd say. If we don't get these aspects of our businesses right, what difference does anything else make?
Beating the Blue Gummi
Posted by Christopher Stevenson
What's Your Value?
Posted by Christopher Stevenson
What Motivates Your Professional Development?
By Lisa Hochgraf
I'm an editor. So I get excited about grammar. And beautiful writing. And the way images and text can best work together to clearly present ideas.
So you can imagine my reaction last year when I learned that Edward Tufte, a world-class analyst of graphic information and its effective presentation, was presenting day-long seminars across the country. I was practically jumping up and down like a kid, asking my boss, "Can I go? Can I go?"
Marketing a Four-Minute Loan
Posted by Lisa Hochgraf
Can your credit union get a member an online loan decision in four minutes or less? Do you tell the member how fast the process is up front?
Look Like an Expert
Posted by Lisa Hochgraf
Slow Down for the Big Picture
By Barb Kachelski, CAE
Cards Buffet
Posted by Lisa Hochgraf
Last week I worked from CUES headquarters in Madison, Wis., rather than my home office in Rochester, N.Y. When I stopped at a grocery not far from CUES Madison to pick up birthday treats for a colleague, I was impressed by something I saw in the checkout lane: I'll call it a "cards buffet."
Professional Development Pause
By Lisa Hochgraf
One of my favorite stories that I read or heard somewhere and like to re-tell is about how the world's finest scientists benefit greatly from stopping what they are doing, writing up their work, and flying off to a conference with other researchers in their field.
Evidence of Branding's Value
Posted by Lisa Hochgraf
I've been thinking a lot about marketing ROI lately for two reasons: Credit Union Management magazine's upcoming October issue will feature a story on it in a section I edit, and marketers will soon be computing the ROI on campaigns and marketing pieces that they enter in this year's CUES Golden Mirror Awards competition.
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