Posted by Christopher Stevenson

By Lisa Hochgraf

I'm an editor. So I get excited about grammar. And beautiful writing. And the way images and text can best work together to clearly present ideas.

So you can imagine my reaction last year when I learned that Edward Tufte, a world-class analyst of graphic information and its effective presentation, was presenting day-long seminars across the country. I was practically jumping up and down like a kid, asking my boss, "Can I go? Can I go?"

Posted by Lisa Hochgraf

Can your credit union get a member an online loan decision in four minutes or less? Do you tell the member how fast the process is up front?

Posted by Lisa Hochgraf

By Barb Kachelski, CAE

Posted by Lisa Hochgraf

Last week I worked from CUES headquarters in Madison, Wis., rather than my home office in Rochester, N.Y. When I stopped at a grocery not far from CUES Madison to pick up birthday treats for a colleague, I was impressed by something I saw in the checkout lane: I'll call it a "cards buffet."

By Lisa Hochgraf

One of my favorite stories that I read or heard somewhere and like to re-tell is about how the world's finest scientists benefit greatly from stopping what they are doing, writing up their work, and flying off to a conference with other researchers in their field.

Posted by Lisa Hochgraf

I've been thinking a lot about marketing ROI lately for two reasons: Credit Union Management magazine's upcoming October issue will feature a story on it in a section I edit, and marketers will soon be computing the ROI on campaigns and marketing pieces that they enter in this year's CUES Golden Mirror Awards competition.

By Ron Jooss

Posted by Ron Jooss

This weekend I read an article in New York Times magazine about record producer Rick Rubin's latest challenge: Saving the record business. For those of you who haven't noticed, the technology to download songs on line has drastically slashed CD sales in recent years. Consider this: How many CD stores are left in your local mall?