Starbucks Bowing to the Pressure?
Posted by Christopher Stevenson
Is Blogging Really So Different? Part 2
Posted by Lisa Hochgraf
As I jumped into the lap pool both Friday and this morning, I jumped back into my thinking about how blogging and traditional publishing compare. I'm grateful to Tony Mannor and Tim McAlpine for commenting on my post, "Is Blogging Really So Different?" which focused on how the two media are very much the same.
Looking to Innovate? Let your Members Tell You How
By Ron Jooss
Is Blogging Really So Different?
Posted by Lisa Hochgraf
I think I was in minute 22 of my early morning lap swim today when it hit me. Helping to publish a blog (which I just started doing in 2007) isn't really so different from helping to publish a magazine (which I've been doing in some fashion for almost 15 years).
Sure, the supporting technology is different; the format is different; the timing is different, but some key things are the same:
The Convenience of 'Right Down the Hall'
Posted by Lisa Hochgraf
During the holidays, I found my wireless laptop displaying the Web site of a credit union I hadn't pulled up. (Imagine that!) My brother-in-law was visiting so I asked him if he belonged to this credit union, of which his large-company employer appears to be the single sponsor.
Yup. He belongs--and largely because of the convenience of having a branch on site where he works. "It's practically down the hall," he noted.
ALM: A Working Framework
By Terry Treadwell, CPA
One of the Best Blogs I've Seen
Posted by Christopher Stevenson
Let's talk about blogs for a moment. Everyone and his brother has a blog. Many are quite good, but few really capture the readers' attention and bring them back again and again. (Of the 75 feeds I have in Bloglines, I only read 10 or 12 regularly. How many do you read?) What makes the difference? Storytelling.
What’s for Lunch?
By Ron Jooss
Do you know what your members are having for lunch? Chances are, a good number of them are devouring videos over their lunch hour, at least according to a front-page New York Times article that ran last Saturday.
Get Members Saving
By Mary Auestad Arnold
Is It Good to Fire Unprofitable Members?
Posted by Lisa Hochgraf
When I was a free-lance writer, I used to joke about how I'd cater to the every need of an "A" customer, try to turn "B" customers into "A" customers, and give away "C" customers. In truth, the only customer I ever fired was one that didn't pay.
An article in this week's Knowledge @ Wharton e-newsletter suggests that firing customers really isn't such a hot idea. It begins:
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