Posted by Lisa Hochgraf

According to Allegiance Inc., nearly 90 percent of American shoppers participate in rewards programs to gain points, discounts or prizes for purchasing products. But do these programs actually create engaged customers, or are they just a bribe for repeat business? Allegiance explores this issue in a new white paper, "Buying Loyalty: Do Rewards Programs Translate Into Customer Engagement?"

Posted by Felicia Hudson, CUES Marketing Specialist

We in the marketing department at CUES are always looking for fresh and creative ways to promote our offerings. We recently started brainstorming on a regular basis to fuel our creativity. What we enjoy about brainstorming is that it's a great way to generate a lot of ideas in a short amount of time--and it provides a way for us to collaborate nonjudgementally (at least that's our goal!).

Posted by Christopher Stevenson

Posted by Lisa Hochgraf

Posted by Christopher Stevenson

Normally, I reserve more promotional blog posts for topics related to CUES Experience, but I have big news related to CUES' Execu/Summit that I have to share. (Bear with me, if you will.)

Posted by Ellen Bartholomew, CUES Art Director

Remember Statler and Waldorf, the crazy critics from The Muppet Show?

They weren't the best at the "constructive" part of constructive criticism.

Posted by Christopher Stevenson

When I first started blogging, I was concerned that I got very few comments on my posts. I imagined people sitting down in front of their PCs, reading my posts, nodding their head, mumbling something like, "Interesting," and then immediately forgetting what they'd read. That was better than the alternative daydream in which folks scanned my posts, said something like, "Well, that's dumb," and then never came back to the blog.

Posted by Christopher Stevenson

Posted by Christopher Stevenson

I have to buy a car. I hate buying cars. Nevertheless, with the recent demise of my 1994 Honda, I've been swept into the used-car market. Bummer. The problem is compounded by my innate cheapness. It's hard enough for me to buy standard razor blades rather than cheap disposable razors, let alone spending thousands of dollars on something that is only going to cost me more money going forward.

Posted by Lisa Hochgraf

Facebook, one of the most popular and fastest-growing social networking companies in the market today, has chosen Silicon Valley-based Technology Credit Union to be the official credit union for Facebook's expanding workforce. Talk about a SEG with potential for some viral marketing.

What do you think Tech CU should do to make the most of this opportunity?