Fitting In: Tales of a Social Media Misfit
Posted by Christopher Stevenson
Gen Y Marketing Switching from Hype to Action?
Posted by Lisa Hochgraf
I've been hearing for a long time that CUs need to pay attention to the younger set. To reach out to youth so that when they come of age, they'll already be members. To have plans in place for how they're going to hook this elusive demographic.
Until recently, it just all seemed like hype. But I've started to think that maybe the resources are in place to support real action. Consider that:
Make it Easy for the Editor
Posted by Lisa Hochgraf
I've been thinking a lot about public relations for credit unions lately.
That's partly because our star "PR Insight" columnist of several years, Laura Enock of CUVA, will stop writing about PR so she can author a new column for us in 2008. Check out "Teaching Smart Money Management"--all about how CUs can best deliver financial literacy education--on the second Tuesday of every month on cues.org, starting Jan. 8.
Free Webinars and a Deadline
Posted by Christopher Stevenson
It's been a while since I've posted. December has been a nutty month and I'm just sitting down to my desk this week. So to break my blogging silence, I thought I'd throw out some good opportunities for CU marketers.
A Touch of Sadness
Posted by Christopher Stevenson
I'm typically not a sentimental guy. I don't cry at movies. I don't reminisce about the good ol' days. I don't like puppies. (I'm more of a dog guy, but not little froo-froo lapdogs; just big dogs.) And I hate "power ballads." Nevertheless, I'm a bit bummed out because I just found out that my credit union is going to merge with another. Not only that, but my CU is taking on the other credit union's name.
Zopa and CUs: Safer P2P
Posted by Christopher Stevenson
Sell Prepaid Gift Cards at Your ATMs--Right Before the Holidays?
Posted by Lisa Hochgraf
More on Leveraging Technology to Your PR Advantage
Posted by Lisa Hochgraf
I liked it when Eastman Credit Union partnered with community groups to offer free wireless access in Kingsport, Tenn. (Read my earlier post here.) The CU is getting some great PR on the wireless access page for its efforts.
And yesterday I read about another CU leveraging partnerships and technology as a PR tool: $333 million UVA Community Credit Union, Charlottesville, Va.
Number 9...Number 9...Number 9...
Posted by Christopher Stevenson
Competitive Differentiation: From ‘As Is’ to ‘Will Be’
By John Redding, Richard Kamm and Craig Younkman
Why should people choose us over all the other options they have in the marketplace?
Most credit unions seem stuck in the mud when it comes to competitive differentiation.
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