Greet Gen Y with Account Access on Facebook

Posted by Lisa Hochgraf

If you want to reach Gen Y, why not be where they are? The more than 68 million Facebook users (many of them young people) spend an average of 20 minutes a day on the site. And about 250,000 new users sign on every day. Some CUs are already there, waiting to greet them.

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Social Media Through the Back Door

Lisa Hochgraf Photo
Senior Editor
CUES

Posted by Lisa Hochgraf

If you're feeling too old to get into the social or new media on line these days, take heart. You don't have to learn it all at once. Indeed, I'm finding out that you really can find your way on Linked In, Facebook and Flickr by dribs and drabs--by asking for help from someone who's been there, and even by accepting invitations from your elders! Consider these introductions I've had to social and new media:

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Hopping on the Experience Train to Minneapolis

Posted by Jessica Jones, CUES Marketing Specialist

CUES Experience first hit my radar last summer, when the name started to float around the CUES office. Every time I heard something new about it, it got better. Minneapolis (a very cool city if you've never been - hip like Chicago but uber-relaxed like Seattle). Mall of America and Summit Brewing Company. Sessions on fascinating subjects for anyone in marketing, like "Unlocking Cool," about viral events and other marketing-meets-IT innovations, and "Sense and Respond Marketing."

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Filling the Void …

By Ron Jooss

Last week I attended CUES' Basics of Business Lending Seminar in beautiful Milwaukee. Providing members with business services presents many challenges and an equal amount of opportunities for credit unions. But just as importantly, at least as far as CUES' mission is concerned, it also presents a huge opportunity for credit union employees.

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Do Rewards Programs Translate to Customer Engagement?

Posted by Lisa Hochgraf

According to Allegiance Inc., nearly 90 percent of American shoppers participate in rewards programs to gain points, discounts or prizes for purchasing products. But do these programs actually create engaged customers, or are they just a bribe for repeat business? Allegiance explores this issue in a new white paper, "Buying Loyalty: Do Rewards Programs Translate Into Customer Engagement?"

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Do You Brainstorm?

Posted by Felicia Hudson, CUES Marketing Specialist

We in the marketing department at CUES are always looking for fresh and creative ways to promote our offerings. We recently started brainstorming on a regular basis to fuel our creativity. What we enjoy about brainstorming is that it's a great way to generate a lot of ideas in a short amount of time--and it provides a way for us to collaborate nonjudgementally (at least that's our goal!).

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